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About Us

What is Softer?

Softer Drink is a specialty non-alcoholic drinks distributor, selling directly to you, here on our website, and on a wholesale basis to specialty retail shops, cafes, bars, and restaurants.  

Who are we?

Softer Drink, est. 2021, is owned and operated by Andrea D & Jonathan M. Together we have two lifetimes of obsessive pleasure in beverage, and a combined 30+ years as professionals serving and studying wine, coffee, tea, craft beer, soda, and anything else that catches our fancy. Our goal in Softer Drink is to improve your access to what you wish was in your glass.

"What excites us is drinking something, anything, that offers the complexity that drives people to seek out rare bottles. But we believe that this complexity should be accessible and of a place, preferably the place where you already live. If non-alcoholic drinks were fine wine, we would wish that wine to be both very fine indeed, and also vin de table. Ready at hand and of and for the people. These kinds of drinks might not seem too easy to come by right now, but we hope to change that." - Jonathan

"We don't want to drink alcohol all the time. Besides the drinks, the best part of drinking is the setting and the company. You should still be able to enjoy those things, and you should still sip on something tasty while you do!" -Andrea

If you'd like to stock our products or just chat drinks in any capacity, send us a message. There's nothing that makes us happier than sharing something really great.

We live and are based in 'Victoria, BC'. We acknowledge that our business is based on the traditional territory of the lək̓ʷəŋən people, and we respect the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day.